From 2020 to the present, the market has been dominated by Upper Deck; however, they have dramatically increased the number of products, parallels, and print runs. Many collectors believe the hobby may be entering a modern version of the "junk wax era," where only the rarest cards retain strong long-term value. A brief period during the pandemic saw cards of all value skyrocket to unprecedented prices. Since 2023, prices have come down for most cards. Modern professional grading by PSA has become more important for collectors looking to increase value. A goalie Young Guns may cost $30 RAW but can sell for $300 plus if it receives a PSA 10 grade. In 2025, goalie rookie card prices swung dramatically depending on how the goalie was playing in season.