Card manufacturers shifted their focus from mass production to premium products featuring autographs, game-used memorabilia, serial-numbered parallels, and limited inserts. Therefore, goalies in this decade have several “rookie cards”. Upper Deck base Young Guns became the accepted base rookie card for a goalie. Card quality improved significantly, with thicker card stock and better printing technology. Although print-year cards were still poor and susceptible to edge and corner wear, making them difficult to grade in PSA 10. Notably, the 2003 Marc-André Fleury Young Guns card fell prey to corner chipping.