This decade was dominated by Upper Deck, with Young Guns, SP Authentic Future Watch Autos, and The Cup Rookie Patch Autographs (RPAs) emerging as the hobby's premier goalie rookie cards and considered benchmarks for modern NHL collectibles. Card quality reached its highest level to date, especially in the CUP set, featuring premium card stock, stunning photography, hard-signed autographs, and game-used memorabilia. The hobby experienced tremendous growth throughout the decade, fueled by online marketplaces, grading services, and collectors chasing the most coveted rookie cards of hockey's next generation of goalie stars.